SOUTHFIELD,Mich. – In today’s performance-driven automotive market, lead conversion metrics are required to demonstrate value and return on investment. To address this need, Polk, the leading automotive marketing intelligence firm, today announced they are providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.Autobytel and Polk worked together to create a solution that defines vehicle sales conversion rates for Autobytel auto leads. The solution includes conversion reporting at a variety of levels, including OEM, vehicle segment type and those leads that are dealer-assigned.This solution allows Autobytel to provide transparency in lead quality to its customers and establishes quantifiable metrics for return on investment. It also enables dealers to better understand lost opportunity revenue and identify Internet lead competitors, helping them better align their follow-up strategies with customers. In addition, it provides key lead treatment metrics, including time-to-purchase data and competitive cross-shopping and associated purchase behavior. Jeffrey H. Coats, president and chief executive officer for Autobytel said, “We are very excited about our relationship with a trusted partner like Polk and the power of their independent conversion reporting that has validated the high performance levels of our auto leads.”By providing Polk lead conversion metrics to its customers, Autobytel has taken another step in demonstrating high auto lead quality and providing actionable intelligence for their customers.Polk will showcase its full suite of solutions for dealers, agencies and service providers at booth #2674 during the NADA Convention, February 3-6, at the Las Vegas Convention Center. Autobytel is also demonstrating its suite of services at the convention in booth #2930.About PolkPolk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage.
Polk Provides Internet Lead Conversion … – Dealer Communications
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Polk Provides Internet Lead Conversion … – Dealer Communications