By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information to make better vehicle sales predictions than ever before.Today in our industry, technological advancements allow us to track active auto shoppers in real time, enabling us to identify trends, analyze shopping behavior, and actually forecast which vehicles will be selling in the weeks and months ahead. For the first time, dealers have the ability to gain insight into a shopper’s mindset during their shopping session by looking at every click and keystroke even before they ever send a lead, if they send one at all.With this insight, dealers can improve their inventory alignment, marketing, incentives and sales pitches to each shopper based on where they are in their shopping cycle.
Industry Expert Explains How to Use Active Auto Shopper Data to …
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Industry Expert Explains How to Use Active Auto Shopper Data to …